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Photography: the killer app

The first section of this Curve report focuses on social photography, how it is changing the meaning of photography in general, and how brands have utilised it for impactful, engaging campaigns read more

Gap-toothed authenticity

In this second part of our introduction to our Curve report on Technology, we dig deep into the drivers behind the “authenticity” trend and look at some Smartphone Social Sharing of “Street Art” via Samsung read more

Key visual trends

There is a core set of visual ideas and conventions around technology and its no surprise that our best sellers from the Flickr collection reflect these trends – connection and urbanity read more

Discovery

The explosion of information via the internet has powered discovery as a visual communication trend for travel companies read more

Simplicity / Slowing down

As life speeds up, images of those small moments can help travel marketers to inspire their customers to slow down read more

Exceptional service

Despite the economic downturn, consumers are still seeking seemless service and the ultimate experience from travel read more

Craftronics

Trend Analysts are picking up on a visual styling that on the surface seems like a return to the early days of the internet read more

Webinar: visual trends in technology

On 22nd August, we hosted a webinar on technology, social photography and the impact on imagery in advertising. Watch the webinar recording here read more

Real Life

The food, beverage and personal care products we put into - and onto - our bodies are an extension of who we are and what we believe as individuals and as a society read more

Origin

Origin is not only about a product's source, but also visually demonstrating how it came to be read more

Honest Beauty

This visual communication trend – honest beauty – is about breaking the rules read more

All that's solid melts into air

How HSBC, Volksbank and Citi make us feel anchored by giving us something concrete, physical and tangible read more

Finance: The five key visual trends

The five key visual trends we've witnessed across financial services communications campaigns since the big global market crash of 2008 read more

Financial services visual trends webinar

Watch a recording of our latest visual trends webinar on the evolution in visual trends for financial services marketing. read more

Visual Conversation: Being @ The Center of Social

Watch a recording of our panel event from New York's Social Media Week to find out how you can put your brand at the centre of the visual social media revolution. read more

Sustainability: The Five Key Visual Trends

Our creative research experts outline the 5 key visual trends that are driving the conversation around sustainability read more

Visualising Sustainability

The evolution of sustainability and how innovative visual language around the interconnection between people, planet and profit can help brands inspire their customers read more

Interview: Ed Gillespie - Futerra

Ed Gillespie from specialist sustainability communications agency, Futerra tells us why the visual language around sustainability is becoming more aspirational read more

#newsustainability

See the latest sustainability imagery, fresh into our collection, and gain some insight on how we source these images read more

Body Image 2.0

As technology is changing the evolution of the human body the way we define ‘beauty’ is evolving. Emerging new role models promote a greater diversity in society, creating a theme within the visual trend of diversity. read more

The Coming Out of Brands

Brands are seeking to reflect every part of their audience in their marketing activities. Find out how communication to gay consumers is expanding out of targeted media as companies come out in support of equal rights. read more

Visualizing Diversity

The representation of gender, age, ethnicities, bodies and lifestyles is a visual trend which can help you connect with your audiences. In this issue of Curve, we identify and examine an ongoing positive movement towards more inclusive communication. read more

Meet the Curators of the Getty Images Lean In Collection

Join our Google Hangout on 4th March as we talk with Pam Grossman and Jessica Bennett, curators of the Getty Images Lean In Collection, to uncover the images and ideas behind this exciting partnership. read more

The Female Gaze

Visual Trends Director, Pam Grossman, reflects on the slow shift towards more positive representations of women, and how brands are taking notice of the new visual dialogue around females. read more

Senior Style

Photographer Nick Dolding’s photoshoot throws out seniors stereotypes with a series of portraits demonstrating the vibrancy and uniqueness of the older generation. read more

Interview: Jessica Bennett – Contributing Editor, Leanin.org

We meet with one of the Lean In collection’s co-curators, and Contributing Editor at Leanin.org, Jessica Bennett – about the goals of Lean In, and why influencing the visual landscape will help change the conversation around women. read more

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

Is your brand ready for its ‘selfie’?

Social and Content Marketing expert, Bob Geller, tells us why visual content is important to your brand, his top tips for using the right images in the right channels, and why images trump words every time. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

Webinar: The yin and yang of powerful brand stories

Join Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned. read more

Interview: Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness

We talk with Kathy Delaney, Jury President of the new Lions Health festival in Cannes, about the importance of visual storytelling in healthcare communications and how elevating women in creative leadership roles can drive change in the way females are portrayed in advertising. read more

Super sensory: Connecting visually with your audience

Pam Grossman, Director of Visual Trends at Getty Images, explores the trend of super sensory visuals and how imagery that is more immersive drives an emotional connection with your audience. read more

Still Life: Make your brand stand out with visual simplicity

We explore the rise of neo-conceptual still life in photography, and how its visual simplicity appeals to audiences in our age of information density. read more

The glitch aesthetic: Bringing authenticity to your visual brand

Glitches in a photo turn image data such as pixels into something tangible, as opposed to delivering a perfect and infinitely reproducible image – it puts the viewer in the moment and asks them to interact and make sense of what they are looking at. Discover how the glitch aesthetic highlights the beauty in imperfections and brings authenticity to your visuals. read more

Point of view: Placing your customer centre stage

Point-of-view imagery plays with perspectives and positions the viewer in the heart of a story. See how advances in technology can help brands immerse customers in their storytelling. read more

How visuals can drive a mobile connection

Mobile is now becoming the driving force behind brand's marketing activities as more powerful handsets and features allow companies to showcase visual content more effectively. read more

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