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Gap-toothed authenticity

In this second part of our introduction to our Curve report on Technology, we dig deep into the drivers behind the “authenticity” trend and look at some Smartphone Social Sharing of “Street Art” via Samsung read more

Wish you were here: the charisma of ‘everyday’

From playing dress-up to reconstructing family history photography is the pre-eminent medium for sharing, storytelling and self-expression. And advertisers are tapping into this creative addiction read more

Sparking change

Visualizing sustainable solutions means visualizing a social narrative – a story about “us” acting together read more

Food: shape, speculators and security

Food communications become more direct as consumers pay more attention to value and cost read more

Expert Insider: Richard Banks

A trend we are tracking throughout this Curve report is the nostalgia/retro obsession that has featured in all markets and segments. So when it came to exploring how new technology is shaping our current obsession with the past, and how it is changing how we relate to images and image-making, there was one person we were needed to talk to – Richard Banks read more

‘I’ve never felt closer to the world’

We asked our Flickr contributors to send us images around the idea of 'connection'. This is how they responded read more

#CurveLive: ‘How is social photography changing the way brands tell stories’

Facebook, Twitter, YouTube – thanks to social media, people are conspicuously sharing stories and imagery about themselves every day. But what does that mean for brands and campaigns? read more

Simplicity / Slowing down

As life speeds up, images of those small moments can help travel marketers to inspire their customers to slow down read more

London 2012: The Smartphone Olympics?

Our photographers captured the 2012 Olympics using all the latest technology. But couldn't resist the urge to get their smartphones out as well read more

Interview: Lonely Planet photographer Felix Hug

Travel Photographer Felix Hug gives us an insight into travelling the world with a camera read more

Re-imagining value

The turbulent economic times have given rise to people re-thinking the concept of what it means to be wealthy read more

All that's solid melts into air

How HSBC, Volksbank and Citi make us feel anchored by giving us something concrete, physical and tangible read more

Do the right thing

The financial services industry’s communications are visually exploring the idea of responsibility in a variety of different ways read more

The Simple Life

The link between sustainability and a healthy lifestyle is a driver for brands to emphasise a link between their products and general wellbeing read more

How online video can drive conversions

With 1.3bn people watching an average of 180 videos each month, videos are a great way to showcase your brand and engage your audience read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

Riposte: A Fresh Perspective On Women

We discover Riposte Magazine and meet it’s Editor-in-Chief, Danielle Pender, to find out how this new publication plans to stand out by representing women in a real and authentic way. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

How images can transform your brand

Great images can capture your customers’ attention and emotions in a wide variety of ways. See how you can harness the power of imagery to energise your brand. read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

Visual Storytelling: Meet the archetypes

Since the dawn of time people have craved stories. Stories teach us, entertain us, comfort us and connect us. Discover how the power of visual storytelling can enable brands to increase engagement and better connect with their customers. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

User Generated Video Content – how brands can tap in to the YouTube generation

User Generated Content (UGC) is everywhere, with millions of videos being created and shared by your users every day. Find out why it’s become a powerful tool for brand marketing and how you can take advantage to connect with your audience across a new medium. read more

Five key campaigns using visual storytelling archetypes to engage audiences

Brands are the ultimate storytellers. Discover how the most successful brands use universal archetypes to sell their product and engage their audience, and which archetype your brand connects with. read more

Webinar: The yin and yang of powerful brand stories

Join Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned. read more

Webinar: Visual trends to drive your content marketing

Join Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd. read more

Visual storytelling – the path to brand engagement

Editor in Chief of mb! by Mercedes-Benz magazine, Hadassa Haack, tells us why traditional marketing is dying and why content is the future. Discover why compelling brand stories with the right visual content are the path to engagement with your customers. read more

Webinar: Elevate your content marketing with video

Research has shown that video can increase engagement with content in multiple ways. Watch our webinar with Senior Art Director Alwyn Gosford to discover how to incorporate video into your content marketing strategy read more

Small Cameras, Big Stories

Art and science have always moved forward hand in hand; with advances in technology being adopted and adapted by artists in order to portray the world around them in new and better ways. See how award winning wildlife filmmaker John Downer is continually pushing at the technological boundaries of image capture technology in his quest to bring us a more intimate view of the animal world. read more

How visuals can drive a mobile connection

Mobile is now becoming the driving force behind brand's marketing activities as more powerful handsets and features allow companies to showcase visual content more effectively. read more

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