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Photography: the killer app

The first section of this Curve report focuses on social photography, how it is changing the meaning of photography in general, and how brands have utilised it for impactful, engaging campaigns read more

The unofficial future: corporate branding

Creating a picture of a changing environment positions Shell as a company with one foot in the future read more

Expert Insider: Richard Banks

A trend we are tracking throughout this Curve report is the nostalgia/retro obsession that has featured in all markets and segments. So when it came to exploring how new technology is shaping our current obsession with the past, and how it is changing how we relate to images and image-making, there was one person we were needed to talk to – Richard Banks read more

Key visual trends

There is a core set of visual ideas and conventions around technology and its no surprise that our best sellers from the Flickr collection reflect these trends – connection and urbanity read more

Interview: Lonely Planet photographer Felix Hug

Travel Photographer Felix Hug gives us an insight into travelling the world with a camera read more

Show, don’t tell: the rise of visual social media

Visual social media is the breakout marketing trend for 2012. Watch a recording of our event from 14 November to hear from a panel of experts on how brands are using visual content to power social engagement read more

Small and sustainable: Triodos Bank

Huw Davies, Head of Personal Banking, Sales & Marketing at Triodos Bank, tells us how people, planet and profits can exist side by side in the financial services industry read more

Financial services visual trends webinar

Watch a recording of our latest visual trends webinar on the evolution in visual trends for financial services marketing. read more

Sustainability: The Five Key Visual Trends

Our creative research experts outline the 5 key visual trends that are driving the conversation around sustainability read more

Visualising Sustainability

The evolution of sustainability and how innovative visual language around the interconnection between people, planet and profit can help brands inspire their customers read more

Interview: Ed Gillespie - Futerra

Ed Gillespie from specialist sustainability communications agency, Futerra tells us why the visual language around sustainability is becoming more aspirational read more

Body Image 2.0

As technology is changing the evolution of the human body the way we define ‘beauty’ is evolving. Emerging new role models promote a greater diversity in society, creating a theme within the visual trend of diversity. read more

The Coming Out of Brands

Brands are seeking to reflect every part of their audience in their marketing activities. Find out how communication to gay consumers is expanding out of targeted media as companies come out in support of equal rights. read more

Female Rising

Images of females are changing on all fronts: politically, socio-economically, and culturally. We’re tracking contemporary depictions of women and girls, and witnessing a global sea change. read more

Visualizing Diversity

The representation of gender, age, ethnicities, bodies and lifestyles is a visual trend which can help you connect with your audiences. In this issue of Curve, we identify and examine an ongoing positive movement towards more inclusive communication. read more

Interview: Jarek Carethers – Group Creative Director, UniWorldGroup

UniWorldGroup is a North American multicultural agency drawing from 43 years of experience in marketing to ethnic communities. Group Creative Director Jarek Carethers tells us why, when communicating to different cultures, there is a fine line between ‘insights’ and ‘stereotypes’. read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

The Female Gaze

Visual Trends Director, Pam Grossman, reflects on the slow shift towards more positive representations of women, and how brands are taking notice of the new visual dialogue around females. read more

Senior Style

Photographer Nick Dolding’s photoshoot throws out seniors stereotypes with a series of portraits demonstrating the vibrancy and uniqueness of the older generation. read more

Interview: Jessica Bennett – Contributing Editor, Leanin.org

We meet with one of the Lean In collection’s co-curators, and Contributing Editor at Leanin.org, Jessica Bennett – about the goals of Lean In, and why influencing the visual landscape will help change the conversation around women. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

Webinar: The yin and yang of powerful brand stories

Join Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned. read more

Webinar: Visual trends to drive your content marketing

Join Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd. read more

Interview: Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness

We talk with Kathy Delaney, Jury President of the new Lions Health festival in Cannes, about the importance of visual storytelling in healthcare communications and how elevating women in creative leadership roles can drive change in the way females are portrayed in advertising. read more

Super sensory: Connecting visually with your audience

Pam Grossman, Director of Visual Trends at Getty Images, explores the trend of super sensory visuals and how imagery that is more immersive drives an emotional connection with your audience. read more

Still Life: Make your brand stand out with visual simplicity

We explore the rise of neo-conceptual still life in photography, and how its visual simplicity appeals to audiences in our age of information density. read more

The glitch aesthetic: Bringing authenticity to your visual brand

Glitches in a photo turn image data such as pixels into something tangible, as opposed to delivering a perfect and infinitely reproducible image – it puts the viewer in the moment and asks them to interact and make sense of what they are looking at. Discover how the glitch aesthetic highlights the beauty in imperfections and brings authenticity to your visuals. read more

Point of view: Placing your customer centre stage

Point-of-view imagery plays with perspectives and positions the viewer in the heart of a story. See how advances in technology can help brands immerse customers in their storytelling. read more

Interview: Ami Ronnberg - curator of ARAS and editor-in-chief of Taschen’s Book of Symbols

Getty Images Director of Visual Trends, Pam Grossman, speaks to Ami Ronnberg, editor-in-chief of Taschen's Book of Symbols, about the concept of archetypes as symbols, and how these are playing out in modern visual storytelling and advertising. read more

Webinar: Elevate your content marketing with video

Research has shown that video can increase engagement with content in multiple ways. Watch our webinar with Senior Art Director Alwyn Gosford to discover how to incorporate video into your content marketing strategy read more

Small Cameras, Big Stories

Art and science have always moved forward hand in hand; with advances in technology being adopted and adapted by artists in order to portray the world around them in new and better ways. See how award winning wildlife filmmaker John Downer is continually pushing at the technological boundaries of image capture technology in his quest to bring us a more intimate view of the animal world. read more

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