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Photography: the killer app

The first section of this Curve report focuses on social photography, how it is changing the meaning of photography in general, and how brands have utilised it for impactful, engaging campaigns read more

Energy as a product: visualising the invisible

The Statoil campaign that links to our core experience as energy consumers – energy is intangible read more

Sustainable living, social pleasures

Addressing people as social beings is powerful when it comes to changing our energy habits read more

Defining wellness: pilates and pizza

Balance is now being redefined by consumers, as fads are out and fun is in read more

Taking control

Mobile banking is one area of the Financial Services Sector where different rules of communication apply read more

Boring is sexy

If themes such as ‘transparency’ are increasingly a driver, there are many ways to tease this idea out read more

Radically different

Nationwide’s Head of Brand Marketing demonstrates the payoff of making the case for difference read more

Show, don’t tell: the rise of visual social media

Visual social media is the breakout marketing trend for 2012. Watch a recording of our event from 14 November to hear from a panel of experts on how brands are using visual content to power social engagement read more

Small is the new big

Getting the visuals right in communicating with small businesses provides big lessons for all of us in the rise of ‘small’ read more

Citi's Women and Co project

Citi talk to us about the evolution in their marketing approach to women read more

Sustainability: Five Key Campaigns

Five campaigns that demonstrate how embedding principles of sustainability into a product or campaign creates long lasting empowerment and brand trust read more

Making cities more livable and loveable

With cities already home to more than half the world’s population, soon to be 70%, creating more liveable and loveable urban spaces is a pressing issue. The grassroots initiative #BetterCities set out to engage people in reclaiming urban spaces and in re-imagining what life in the city looks like read more

In awe of nature

The overwhelming feeling of admiration we still feel when we experience the scale and beauty of nature read more

Interview: Ed Gillespie - Futerra

Ed Gillespie from specialist sustainability communications agency, Futerra tells us why the visual language around sustainability is becoming more aspirational read more

Interview: Graham Hill – LifeEdited

LifeEdited Founder and entrepreneur Graham Hill gives us his perspective on how sustainability and business can go together in the sharing economy read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

Getty Images interactive video installation: bringing words to life.

Discover how technology, metadata and thousands of hours of footage were combined to create a unique, interactive journey through the Getty Images video collection at this year's Cannes Lions Festival of Creativity. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

How images can transform your brand

Great images can capture your customers’ attention and emotions in a wide variety of ways. See how you can harness the power of imagery to energise your brand. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

12 tips to win with images

Messages can get weighed down or hidden in text. Discover 12 tips for improving your marketing with better visual content. read more

5 tips for using images with impact for mobile advertising

Find out how your customers are viewing visual content on mobile and how you can adapt the images in your advertising campaigns for maximum impact on the small screen. read more

Five key campaigns using visual storytelling archetypes to engage audiences

Brands are the ultimate storytellers. Discover how the most successful brands use universal archetypes to sell their product and engage their audience, and which archetype your brand connects with. read more

Visual storytelling – the path to brand engagement

Editor in Chief of mb! by Mercedes-Benz magazine, Hadassa Haack, tells us why traditional marketing is dying and why content is the future. Discover why compelling brand stories with the right visual content are the path to engagement with your customers. read more

Point of view: Placing your customer centre stage

Point-of-view imagery plays with perspectives and positions the viewer in the heart of a story. See how advances in technology can help brands immerse customers in their storytelling. read more

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