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Creating a spectacle

A large scale visual spectacle using familiar icons helped Earth Hour create focus on an issue read more

Energy as a product: visualising the invisible

The Statoil campaign that links to our core experience as energy consumers – energy is intangible read more

Sustainable living, social pleasures

Addressing people as social beings is powerful when it comes to changing our energy habits read more

The unofficial future: corporate branding

Creating a picture of a changing environment positions Shell as a company with one foot in the future read more

Defining wellness: pilates and pizza

Balance is now being redefined by consumers, as fads are out and fun is in read more

Changing perceptions

Consumers are more concerned about honesty and transparency than they are about financial returns read more

Food: shape, speculators and security

Food communications become more direct as consumers pay more attention to value and cost read more

Radically different

Nationwide’s Head of Brand Marketing demonstrates the payoff of making the case for difference read more

Expert Insider: Richard Banks

A trend we are tracking throughout this Curve report is the nostalgia/retro obsession that has featured in all markets and segments. So when it came to exploring how new technology is shaping our current obsession with the past, and how it is changing how we relate to images and image-making, there was one person we were needed to talk to – Richard Banks read more

Expert Insider: Adrian Cheok

Adrian Cheok on the future of the digital image in a mixed reality world, hyper-connectivity, those Google glasses everyone is talking about, and about a shift in communications from a world of text messages, to a future of taste messages read more

Re-imagining value

The turbulent economic times have given rise to people re-thinking the concept of what it means to be wealthy read more

Finance: The five key visual trends

The five key visual trends we've witnessed across financial services communications campaigns since the big global market crash of 2008 read more

Show, don’t tell: the rise of visual social media

Visual social media is the breakout marketing trend for 2012. Watch a recording of our event from 14 November to hear from a panel of experts on how brands are using visual content to power social engagement read more

Sustainability: The Five Key Visual Trends

Our creative research experts outline the 5 key visual trends that are driving the conversation around sustainability read more

Making cities more livable and loveable

With cities already home to more than half the world’s population, soon to be 70%, creating more liveable and loveable urban spaces is a pressing issue. The grassroots initiative #BetterCities set out to engage people in reclaiming urban spaces and in re-imagining what life in the city looks like read more

Interview: Ed Gillespie - Futerra

Ed Gillespie from specialist sustainability communications agency, Futerra tells us why the visual language around sustainability is becoming more aspirational read more

Interview: Jarek Carethers – Group Creative Director, UniWorldGroup

UniWorldGroup is a North American multicultural agency drawing from 43 years of experience in marketing to ethnic communities. Group Creative Director Jarek Carethers tells us why, when communicating to different cultures, there is a fine line between ‘insights’ and ‘stereotypes’. read more

How online video can drive conversions

With 1.3bn people watching an average of 180 videos each month, videos are a great way to showcase your brand and engage your audience read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

Interview: Jessica Bennett – Contributing Editor, Leanin.org

We meet with one of the Lean In collection’s co-curators, and Contributing Editor at Leanin.org, Jessica Bennett – about the goals of Lean In, and why influencing the visual landscape will help change the conversation around women. read more

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

Is your brand ready for its ‘selfie’?

Social and Content Marketing expert, Bob Geller, tells us why visual content is important to your brand, his top tips for using the right images in the right channels, and why images trump words every time. read more

How images can transform your brand

Great images can capture your customers’ attention and emotions in a wide variety of ways. See how you can harness the power of imagery to energise your brand. read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

Visual Storytelling: Meet the archetypes

Since the dawn of time people have craved stories. Stories teach us, entertain us, comfort us and connect us. Discover how the power of visual storytelling can enable brands to increase engagement and better connect with their customers. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

Five key campaigns using visual storytelling archetypes to engage audiences

Brands are the ultimate storytellers. Discover how the most successful brands use universal archetypes to sell their product and engage their audience, and which archetype your brand connects with. read more

Webinar: The yin and yang of powerful brand stories

Join Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned. read more

Webinar: Visual trends to drive your content marketing

Join Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd. read more

Visual storytelling – the path to brand engagement

Editor in Chief of mb! by Mercedes-Benz magazine, Hadassa Haack, tells us why traditional marketing is dying and why content is the future. Discover why compelling brand stories with the right visual content are the path to engagement with your customers. read more

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