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Photography: the killer app

The first section of this Curve report focuses on social photography, how it is changing the meaning of photography in general, and how brands have utilised it for impactful, engaging campaigns read more

Energy as a product: visualising the invisible

The Statoil campaign that links to our core experience as energy consumers – energy is intangible read more

Sustainable living, social pleasures

Addressing people as social beings is powerful when it comes to changing our energy habits read more

Taking control

Mobile banking is one area of the Financial Services Sector where different rules of communication apply read more

Here for good

The recent rebranding by Standard Chartered is the first global positioning campaign by the bank in 40 years read more

Boring is sexy

If themes such as ‘transparency’ are increasingly a driver, there are many ways to tease this idea out read more

Discovery

The explosion of information via the internet has powered discovery as a visual communication trend for travel companies read more

#CurveLive: ‘How is social photography changing the way brands tell stories’

Facebook, Twitter, YouTube – thanks to social media, people are conspicuously sharing stories and imagery about themselves every day. But what does that mean for brands and campaigns? read more

Simplicity / Slowing down

As life speeds up, images of those small moments can help travel marketers to inspire their customers to slow down read more

Exceptional service

Despite the economic downturn, consumers are still seeking seemless service and the ultimate experience from travel read more

Blended Reality

This new era of “mixed reality”, of connectivity, may herald a trend in “spiritual” imagery as people respond to this new social image space read more

Webinar: visual trends in technology

On 22nd August, we hosted a webinar on technology, social photography and the impact on imagery in advertising. Watch the webinar recording here read more

I Did This, I Want This, I Am This

How social media has changed the way we look? Join us on 26 September in Chicago for a panel discussion presented in conjunction with Chicago Advertising Federation read more

Real Life

The food, beverage and personal care products we put into - and onto - our bodies are an extension of who we are and what we believe as individuals and as a society read more

Origin

Origin is not only about a product's source, but also visually demonstrating how it came to be read more

Honest Beauty

This visual communication trend – honest beauty – is about breaking the rules read more

Re-imagining value

The turbulent economic times have given rise to people re-thinking the concept of what it means to be wealthy read more

All that's solid melts into air

How HSBC, Volksbank and Citi make us feel anchored by giving us something concrete, physical and tangible read more

Small is the new big

Getting the visuals right in communicating with small businesses provides big lessons for all of us in the rise of ‘small’ read more

Do the right thing

The financial services industry’s communications are visually exploring the idea of responsibility in a variety of different ways read more

Citi's Women and Co project

Citi talk to us about the evolution in their marketing approach to women read more

Visual Conversation: Being @ The Center of Social

Watch a recording of our panel event from New York's Social Media Week to find out how you can put your brand at the centre of the visual social media revolution. read more

Sustainability: Five Key Campaigns

Five campaigns that demonstrate how embedding principles of sustainability into a product or campaign creates long lasting empowerment and brand trust read more

The Simple Life

The link between sustainability and a healthy lifestyle is a driver for brands to emphasise a link between their products and general wellbeing read more

The Coming Out of Brands

Brands are seeking to reflect every part of their audience in their marketing activities. Find out how communication to gay consumers is expanding out of targeted media as companies come out in support of equal rights. read more

Female Rising

Images of females are changing on all fronts: politically, socio-economically, and culturally. We’re tracking contemporary depictions of women and girls, and witnessing a global sea change. read more

The New Old

The baby boomers once more break ‘the mould of the modern life course’ and with it the widespread belief that life can be enjoyed only by the young. read more

How online video can drive conversions

With 1.3bn people watching an average of 180 videos each month, videos are a great way to showcase your brand and engage your audience read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Visual Storytelling: Meet the archetypes

Since the dawn of time people have craved stories. Stories teach us, entertain us, comfort us and connect us. Discover how the power of visual storytelling can enable brands to increase engagement and better connect with their customers. read more

12 tips to win with images

Messages can get weighed down or hidden in text. Discover 12 tips for improving your marketing with better visual content. read more

User Generated Video Content – how brands can tap in to the YouTube generation

User Generated Content (UGC) is everywhere, with millions of videos being created and shared by your users every day. Find out why it’s become a powerful tool for brand marketing and how you can take advantage to connect with your audience across a new medium. read more

Five key campaigns using visual storytelling archetypes to engage audiences

Brands are the ultimate storytellers. Discover how the most successful brands use universal archetypes to sell their product and engage their audience, and which archetype your brand connects with. read more

Top 5 Small Business Mistakes - watch our Google+ Hangout

If you have big plans for your small business that aren’t quite coming together, we want to help. Find out from iStock and Brand Twist whether you’re making one or more of the 5 big branding mistakes that could be holding you back — or even putting you in legal hot water. read more

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