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Radically different

Nationwide’s Head of Brand Marketing demonstrates the payoff of making the case for difference read more

#CurveLive: ‘How is social photography changing the way brands tell stories’

Facebook, Twitter, YouTube – thanks to social media, people are conspicuously sharing stories and imagery about themselves every day. But what does that mean for brands and campaigns? read more

Real Life

The food, beverage and personal care products we put into - and onto - our bodies are an extension of who we are and what we believe as individuals and as a society read more

Origin

Origin is not only about a product's source, but also visually demonstrating how it came to be read more

All that's solid melts into air

How HSBC, Volksbank and Citi make us feel anchored by giving us something concrete, physical and tangible read more

Small and sustainable: Triodos Bank

Huw Davies, Head of Personal Banking, Sales & Marketing at Triodos Bank, tells us how people, planet and profits can exist side by side in the financial services industry read more

Do the right thing

The financial services industry’s communications are visually exploring the idea of responsibility in a variety of different ways read more

Sustainability: Five Key Campaigns

Five campaigns that demonstrate how embedding principles of sustainability into a product or campaign creates long lasting empowerment and brand trust read more

The Coming Out of Brands

Brands are seeking to reflect every part of their audience in their marketing activities. Find out how communication to gay consumers is expanding out of targeted media as companies come out in support of equal rights. read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

Is your brand ready for its ‘selfie’?

Social and Content Marketing expert, Bob Geller, tells us why visual content is important to your brand, his top tips for using the right images in the right channels, and why images trump words every time. read more

How images can transform your brand

Great images can capture your customers’ attention and emotions in a wide variety of ways. See how you can harness the power of imagery to energise your brand. read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Five key campaigns using visual storytelling archetypes to engage audiences

Brands are the ultimate storytellers. Discover how the most successful brands use universal archetypes to sell their product and engage their audience, and which archetype your brand connects with. read more

Webinar: The yin and yang of powerful brand stories

Join Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned. read more

Webinar: Visual trends to drive your content marketing

Join Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd. read more

Visual storytelling – the path to brand engagement

Editor in Chief of mb! by Mercedes-Benz magazine, Hadassa Haack, tells us why traditional marketing is dying and why content is the future. Discover why compelling brand stories with the right visual content are the path to engagement with your customers. read more

Top 5 Small Business Mistakes - watch our Google+ Hangout

If you have big plans for your small business that aren’t quite coming together, we want to help. Find out from iStock and Brand Twist whether you’re making one or more of the 5 big branding mistakes that could be holding you back — or even putting you in legal hot water. read more

Webinar: Elevate your content marketing with video

Research has shown that video can increase engagement with content in multiple ways. Watch our webinar with Senior Art Director Alwyn Gosford to discover how to incorporate video into your content marketing strategy read more

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