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Creating a spectacle

A large scale visual spectacle using familiar icons helped Earth Hour create focus on an issue read more

Wish you were here: the charisma of ‘everyday’

From playing dress-up to reconstructing family history photography is the pre-eminent medium for sharing, storytelling and self-expression. And advertisers are tapping into this creative addiction read more

Prognosis

People want to take control and commit to wellness in their own way read more

Taking control

Mobile banking is one area of the Financial Services Sector where different rules of communication apply read more

Boring is sexy

If themes such as ‘transparency’ are increasingly a driver, there are many ways to tease this idea out read more

Radically different

Nationwide’s Head of Brand Marketing demonstrates the payoff of making the case for difference read more

Discovery

The explosion of information via the internet has powered discovery as a visual communication trend for travel companies read more

Exceptional service

Despite the economic downturn, consumers are still seeking seemless service and the ultimate experience from travel read more

Blended Reality

This new era of “mixed reality”, of connectivity, may herald a trend in “spiritual” imagery as people respond to this new social image space read more

#newtechnology

From idea to image, how we work at Getty Images to produce new creative content for our customers read more

#CurveLive: ‘How is social photography changing the way brands tell stories’

Facebook, Twitter, YouTube – thanks to social media, people are conspicuously sharing stories and imagery about themselves every day. But what does that mean for brands and campaigns? read more

Webinar: visual trends in technology

On 22nd August, we hosted a webinar on technology, social photography and the impact on imagery in advertising. Watch the webinar recording here read more

I Did This, I Want This, I Am This

How social media has changed the way we look? Join us on 26 September in Chicago for a panel discussion presented in conjunction with Chicago Advertising Federation read more

Simplicity / Slowing down

As life speeds up, images of those small moments can help travel marketers to inspire their customers to slow down read more

Real Life

The food, beverage and personal care products we put into - and onto - our bodies are an extension of who we are and what we believe as individuals and as a society read more

Origin

Origin is not only about a product's source, but also visually demonstrating how it came to be read more

Honest Beauty

This visual communication trend – honest beauty – is about breaking the rules read more

Re-imagining value

The turbulent economic times have given rise to people re-thinking the concept of what it means to be wealthy read more

All that's solid melts into air

How HSBC, Volksbank and Citi make us feel anchored by giving us something concrete, physical and tangible read more

Small is the new big

Getting the visuals right in communicating with small businesses provides big lessons for all of us in the rise of ‘small’ read more

Small and sustainable: Triodos Bank

Huw Davies, Head of Personal Banking, Sales & Marketing at Triodos Bank, tells us how people, planet and profits can exist side by side in the financial services industry read more

Do the right thing

The financial services industry’s communications are visually exploring the idea of responsibility in a variety of different ways read more

Citi's Women and Co project

Citi talk to us about the evolution in their marketing approach to women read more

Financial services visual trends webinar

Watch a recording of our latest visual trends webinar on the evolution in visual trends for financial services marketing. read more

Sustainability: Five Key Campaigns

Five campaigns that demonstrate how embedding principles of sustainability into a product or campaign creates long lasting empowerment and brand trust read more

Visualising Sustainability

The evolution of sustainability and how innovative visual language around the interconnection between people, planet and profit can help brands inspire their customers read more

The Simple Life

The link between sustainability and a healthy lifestyle is a driver for brands to emphasise a link between their products and general wellbeing read more

In awe of nature

The overwhelming feeling of admiration we still feel when we experience the scale and beauty of nature read more

Body Image 2.0

As technology is changing the evolution of the human body the way we define ‘beauty’ is evolving. Emerging new role models promote a greater diversity in society, creating a theme within the visual trend of diversity. read more

The Coming Out of Brands

Brands are seeking to reflect every part of their audience in their marketing activities. Find out how communication to gay consumers is expanding out of targeted media as companies come out in support of equal rights. read more

Female Rising

Images of females are changing on all fronts: politically, socio-economically, and culturally. We’re tracking contemporary depictions of women and girls, and witnessing a global sea change. read more

The New Old

The baby boomers once more break ‘the mould of the modern life course’ and with it the widespread belief that life can be enjoyed only by the young. read more

Visualizing Diversity

The representation of gender, age, ethnicities, bodies and lifestyles is a visual trend which can help you connect with your audiences. In this issue of Curve, we identify and examine an ongoing positive movement towards more inclusive communication. read more

How online video can drive conversions

With 1.3bn people watching an average of 180 videos each month, videos are a great way to showcase your brand and engage your audience read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

The Female Gaze

Visual Trends Director, Pam Grossman, reflects on the slow shift towards more positive representations of women, and how brands are taking notice of the new visual dialogue around females. read more

Senior Style

Photographer Nick Dolding’s photoshoot throws out seniors stereotypes with a series of portraits demonstrating the vibrancy and uniqueness of the older generation. read more

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

12 tips to win with images

Messages can get weighed down or hidden in text. Discover 12 tips for improving your marketing with better visual content. read more

5 tips for using images with impact for mobile advertising

Find out how your customers are viewing visual content on mobile and how you can adapt the images in your advertising campaigns for maximum impact on the small screen. read more

Webinar: Visual trends to drive your content marketing

Join Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd. read more

Interview: Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness

We talk with Kathy Delaney, Jury President of the new Lions Health festival in Cannes, about the importance of visual storytelling in healthcare communications and how elevating women in creative leadership roles can drive change in the way females are portrayed in advertising. read more

Top 5 Small Business Mistakes - watch our Google+ Hangout

If you have big plans for your small business that aren’t quite coming together, we want to help. Find out from iStock and Brand Twist whether you’re making one or more of the 5 big branding mistakes that could be holding you back — or even putting you in legal hot water. read more

Webinar: Elevate your content marketing with video

Research has shown that video can increase engagement with content in multiple ways. Watch our webinar with Senior Art Director Alwyn Gosford to discover how to incorporate video into your content marketing strategy read more

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