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A feast for the senses: Connecting with your audience through their appetite

Food photography has blown the concept of still life wide open, immersing us in the sensory and social experience of eating with extreme close-ups, slow motion, and time-lapse. See how the right imagery can have your readers salivating through their screens at your campaign. read more

Luxury inside out: Appealing to your audience with sensory immersion

Digital screens invite us not only to look and listen, but to touch as well. Luxury brands are playing with this notion through immersive imagery that stimulates – then surprises – all the senses. We take a look at the trend for visceral imagery amongst high-end brand advertising, and highlight campaigns that take us one step closer to a world of luxury. read more

Small Cameras, Big Stories

Art and science have always moved forward hand in hand; with advances in technology being adopted and adapted by artists in order to portray the world around them in new and better ways. See how award winning wildlife filmmaker John Downer is continually pushing at the technological boundaries of image capture technology in his quest to bring us a more intimate view of the animal world. read more

Sensorial travel: Adventures for all of the senses

The modern traveller is constantly seeking out their next authentic experience, hunting for their sense of belonging. We take a look at the trend of ‘sensory’ in the travel industry and see which brands are taking their audience on an immersive journey with breath-taking point-of-view perspectives and lush, high-impact imagery. read more

Point of View: The obsession with getting ever closer

Audiences are always interested in experiencing stories through new points of view that draw them in, create closeness and capture the world in unseen ways. See how award-winning filmmaker John Downer has pioneered many spectacular techniques in wildlife filmmaking to truly immerse us into the unique world of the animal kingdom. read more

Point of view: Placing your customer centre stage

Point-of-view imagery plays with perspectives and positions the viewer in the heart of a story. See how advances in technology can help brands immerse customers in their storytelling. read more

Super sensory: Connecting visually with your audience

Pam Grossman, Director of Visual Trends at Getty Images, explores the trend of super sensory visuals and how imagery that is more immersive drives an emotional connection with your audience. read more

Still Life: Make your brand stand out with visual simplicity

We explore the rise of neo-conceptual still life in photography, and how its visual simplicity appeals to audiences in our age of information density. read more

The glitch aesthetic: Bringing authenticity to your visual brand

Glitches in a photo turn image data such as pixels into something tangible, as opposed to delivering a perfect and infinitely reproducible image – it puts the viewer in the moment and asks them to interact and make sense of what they are looking at. Discover how the glitch aesthetic highlights the beauty in imperfections and brings authenticity to your visuals. read more

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