The Content Marketing Issue

by Getty Images

Latest Creative

The feed
  • Twitter
  • LinkedIn
  • YouTube

Interview: Ami Ronnberg - curator of ARAS and editor-in-chief of Taschen’s Book of Symbols

Getty Images Director of Visual Trends, Pam Grossman, speaks to Ami Ronnberg, editor-in-chief of Taschen's Book of Symbols, about the concept of archetypes as symbols, and how these are playing out in modern visual storytelling and advertising. read more

Top 5 Small Business Mistakes - watch our Google+ Hangout

If you have big plans for your small business that aren’t quite coming together, we want to help. Find out from iStock and Brand Twist whether you’re making one or more of the 5 big branding mistakes that could be holding you back — or even putting you in legal hot water. read more

User Generated Video Content – how brands can tap in to the YouTube generation

User Generated Content (UGC) is everywhere, with millions of videos being created and shared by your users every day. Find out why it’s become a powerful tool for brand marketing and how you can take advantage to connect with your audience across a new medium. read more

Visual storytelling – the path to brand engagement

Editor in Chief of mb! by Mercedes-Benz magazine, Hadassa Haack, tells us why traditional marketing is dying and why content is the future. Discover why compelling brand stories with the right visual content are the path to engagement with your customers. read more

Interview: Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness

We talk with Kathy Delaney, Jury President of the new Lions Health festival in Cannes, about the importance of visual storytelling in healthcare communications and how elevating women in creative leadership roles can drive change in the way females are portrayed in advertising. read more

Webinar: Visual trends to drive your content marketing

Join Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd. read more

Five key campaigns using visual storytelling archetypes to engage audiences

Brands are the ultimate storytellers. Discover how the most successful brands use universal archetypes to sell their product and engage their audience, and which archetype your brand connects with. read more

5 tips for using images with impact for mobile advertising

Find out how your customers are viewing visual content on mobile and how you can adapt the images in your advertising campaigns for maximum impact on the small screen. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

12 tips to win with images

Messages can get weighed down or hidden in text. Discover 12 tips for improving your marketing with better visual content. read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Visual Storytelling: Meet the archetypes

Since the dawn of time people have craved stories. Stories teach us, entertain us, comfort us and connect us. Discover how the power of visual storytelling can enable brands to increase engagement and better connect with their customers. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

How images can transform your brand

Great images can capture your customers’ attention and emotions in a wide variety of ways. See how you can harness the power of imagery to energise your brand. read more

Is your brand ready for its ‘selfie’?

Social and Content Marketing expert, Bob Geller, tells us why visual content is important to your brand, his top tips for using the right images in the right channels, and why images trump words every time. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

Webinar: The yin and yang of powerful brand stories

Join Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned. read more

How online video can drive conversions

With 1.3bn people watching an average of 180 videos each month, videos are a great way to showcase your brand and engage your audience read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

Getty Images interactive video installation: bringing words to life.

Discover how technology, metadata and thousands of hours of footage were combined to create a unique, interactive journey through the Getty Images video collection at this year's Cannes Lions Festival of Creativity. read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

Wish you were here: the charisma of ‘everyday’

From playing dress-up to reconstructing family history photography is the pre-eminent medium for sharing, storytelling and self-expression. And advertisers are tapping into this creative addiction read more

Previous issueHomeNext issue