Campaigns leading the way

Article: Food

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Chef Boyardee

The ghost of Norman Rockwell haunts all idyllic images of domestic comfort. This ad for Chef Boyardee products uses the aura of a Rockwell image and while gently mocking the goodness and wholesomeness his pictures evoked. It’s the honesty and humour, the recognition that there’s the ideal and the reality of food that will make this connect with many consumers.

Baby Carrots

What if carrots were freed from the stereotype of boring, edible, taproot? This campaign from Crispin Porter + Bogusky pitch baby carrots as a sexy, naughty indulgence while mocking itself and genre conventions too. View ad online

Organic Baby Food

Using poo in an ad spot is only for the truly bravest of creatives and clients. These ads for organic baby food turn the most unpromising materials into wonderful natural landscapes. Beauty is in the eye of the beholder and these ads get real with the food cycle. View ad online

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