The Content Marketing Issue

by Getty Images

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12 tips to win with images

Messages can get weighed down or hidden in text. Discover 12 tips for improving your marketing with better visual content. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Storytelling: Meet the archetypes

Since the dawn of time people have craved stories. Stories teach us, entertain us, comfort us and connect us. Discover how the power of visual storytelling can enable brands to increase engagement and better connect with their customers. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

Is your brand ready for its ‘selfie’?

Social and Content Marketing expert, Bob Fuller, tells us why visual content is important to your brand, his top tips for using the right images in the right channels, and why images trump words every time. read more

How images can transform your brand

Great images can capture your customers’ attention and emotions in a wide variety of ways. See how you can harness the power of imagery to energise your brand. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

How online video can drive conversions

With 1.3bn people watching an average of 180 videos each month, videos are a great way to showcase your brand and engage your audience read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

Getty Images interactive video installation: bringing words to life.

Discover how technology, metadata and thousands of hours of footage were combined to create a unique, interactive journey through the Getty Images video collection at this year's Cannes Lions Festival of Creativity. read more

Wish you were here: the charisma of ‘everyday’

From playing dress-up to reconstructing family history photography is the pre-eminent medium for sharing, storytelling and self-expression. And advertisers are tapping into this creative addiction read more

Archive

Senior Style

Photographer Nick Dolding’s photoshoot throws out seniors stereotypes with a series of portraits demonstrating the vibrancy and uniqueness of the older generation. read more

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women. read more

Interview: Jessica Bennett – Contributing Editor, Leanin.org

We meet with one of the Lean In collection’s co-curators, and Contributing Editor at Leanin.org, Jessica Bennett – about the goals of Lean In, and why influencing the visual landscape will help change the conversation around women. read more

Female Rising

Images of females are changing on all fronts: politically, socio-economically, and culturally. We’re tracking contemporary depictions of women and girls, and witnessing a global sea change. read more

The Coming Out of Brands

Brands are seeking to reflect every part of their audience in their marketing activities. Find out how communication to gay consumers is expanding out of targeted media as companies come out in support of equal rights. read more

The Female Gaze

Visual Trends Director, Pam Grossman, reflects on the slow shift towards more positive representations of women, and how brands are taking notice of the new visual dialogue around females. read more

The New Old

The baby boomers once more break ‘the mould of the modern life course’ and with it the widespread belief that life can be enjoyed only by the young. read more

Interview: Jarek Carethers – Group Creative Director, UniWorldGroup

UniWorldGroup is a North American multicultural agency drawing from 43 years of experience in marketing to ethnic communities. Group Creative Director Jarek Carethers tells us why, when communicating to different cultures, there is a fine line between ‘insights’ and ‘stereotypes’. read more

Body Image 2.0

As technology is changing the evolution of the human body the way we define ‘beauty’ is evolving. Emerging new role models promote a greater diversity in society, creating a theme within the visual trend of diversity. read more

Visualizing Diversity

The representation of gender, age, ethnicities, bodies and lifestyles is a visual trend which can help you connect with your audiences. In this issue of Curve, we identify and examine an ongoing positive movement towards more inclusive communication. read more

Riposte: A Fresh Perspective On Women

We discover Riposte Magazine and meet it’s Editor-in-Chief, Danielle Pender, to find out how this new publication plans to stand out by representing women in a real and authentic way. read more

Making cities more livable and loveable

With cities already home to more than half the world’s population, soon to be 70%, creating more liveable and loveable urban spaces is a pressing issue. The grassroots initiative #BetterCities set out to engage people in reclaiming urban spaces and in re-imagining what life in the city looks like read more

In awe of nature

The overwhelming feeling of admiration we still feel when we experience the scale and beauty of nature read more

Interview: Ed Gillespie - Futerra

Ed Gillespie from specialist sustainability communications agency, Futerra tells us why the visual language around sustainability is becoming more aspirational read more

Interview: Graham Hill – LifeEdited

LifeEdited Founder and entrepreneur Graham Hill gives us his perspective on how sustainability and business can go together in the sharing economy read more

Capturing our connection with nature

Discover the result when we invited our Flickr contributors to enter a competition to create imagery reflecting the relationship with the planet and our environment read more

Art and Sustainability

As people’s understanding of sustainability evolves, we look at how Land Artists and a newer crop of nature-based creatives have elevated concepts of sustainability through their art read more

Sustainability Visual Trends Webinar

Register now to get updated on the latest visual trends in Sustainability communications and see brands who are leading the way in using these trends read more

Visualising Sustainability

The evolution of sustainability and how innovative visual language around the interconnection between people, planet and profit can help brands inspire their customers read more

Toby Smith: The Renewables Project

With the Renewables Project, Photographer Toby Smith provides a unique photographic vision of the hydroelectric landscapes of Scotland mid-winter read more

The Simple Life

The link between sustainability and a healthy lifestyle is a driver for brands to emphasise a link between their products and general wellbeing read more

Sustainability: Five Key Campaigns

Five campaigns that demonstrate how embedding principles of sustainability into a product or campaign creates long lasting empowerment and brand trust read more

Sustainability: The Five Key Visual Trends

Our creative research experts outline the 5 key visual trends that are driving the conversation around sustainability read more

Visual Conversation: Being @ The Center of Social

Watch a recording of our panel event from New York's Social Media Week to find out how you can put your brand at the centre of the visual social media revolution. read more

Financial services visual trends webinar

Watch a recording of our latest visual trends webinar on the evolution in visual trends for financial services marketing. read more

Toby Smith: Exhibition

The Hospital Club, in association with Reportage by Getty Images, is proud to exhibit the work of award-winning British contemporary documentary photographer Toby Smith read more

Finance: The five key visual trends

The five key visual trends we've witnessed across financial services communications campaigns since the big global market crash of 2008 read more

Citi's Women and Co project

Citi talk to us about the evolution in their marketing approach to women read more

Do the right thing

The financial services industry’s communications are visually exploring the idea of responsibility in a variety of different ways read more

Small and sustainable: Triodos Bank

Huw Davies, Head of Personal Banking, Sales & Marketing at Triodos Bank, tells us how people, planet and profits can exist side by side in the financial services industry read more

Small is the new big

Getting the visuals right in communicating with small businesses provides big lessons for all of us in the rise of ‘small’ read more

Show, don’t tell: the rise of visual social media

Visual social media is the breakout marketing trend for 2012. Watch a recording of our event from 14 November to hear from a panel of experts on how brands are using visual content to power social engagement read more

Interview: Richard Turley, Bloomberg Businessweek

The Creative Director for Bloomberg Businessweek magazine gives us an insight on their unique and visually striking cover designs read more

All that's solid melts into air

How HSBC, Volksbank and Citi make us feel anchored by giving us something concrete, physical and tangible read more

Re-imagining value

The turbulent economic times have given rise to people re-thinking the concept of what it means to be wealthy read more

Webinar: visual trends in technology

On 22nd August, we hosted a webinar on technology, social photography and the impact on imagery in advertising. Watch the webinar recording here read more

Discovery

The explosion of information via the internet has powered discovery as a visual communication trend for travel companies read more

Exceptional service

Despite the economic downturn, consumers are still seeking seemless service and the ultimate experience from travel read more

Interview: Lonely Planet photographer Felix Hug

Travel Photographer Felix Hug gives us an insight into travelling the world with a camera read more

Simplicity / Slowing down

As life speeds up, images of those small moments can help travel marketers to inspire their customers to slow down read more

Photographer profile: Miguel Navarro

Photographer & Image-maker Miguel Navarro on blending technology and imagery to stunning effect read more

Real Life

The food, beverage and personal care products we put into - and onto - our bodies are an extension of who we are and what we believe as individuals and as a society read more

Origin

Origin is not only about a product's source, but also visually demonstrating how it came to be read more

Honest Beauty

This visual communication trend – honest beauty – is about breaking the rules read more

Craftronics

Trend Analysts are picking up on a visual styling that on the surface seems like a return to the early days of the internet read more

Blended Reality

This new era of “mixed reality”, of connectivity, may herald a trend in “spiritual” imagery as people respond to this new social image space read more