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Small Cameras, Big Stories

Art and science have always moved forward hand in hand; with advances in technology being adopted and adapted by artists in order to portray the world around them in new and better ways. See how award winning wildlife filmmaker John Downer is continually pushing at the technological boundaries of image capture technology in his quest to bring us a more intimate view of the animal world. read more

Sensorial travel: Adventures for all of the senses

The modern traveller is constantly seeking out their next authentic experience, hunting for their sense of belonging. We take a look at the trend of ‘sensory’ in the travel industry and see which brands are taking their audience on an immersive journey with breath-taking point-of-view perspectives and lush, high-impact imagery. read more

Point of View: The obsession with getting ever closer

Audiences are always interested in experiencing stories through new points of view that draw them in, create closeness and capture the world in unseen ways. See how award-winning filmmaker John Downer has pioneered many spectacular techniques in wildlife filmmaking to truly immerse us into the unique world of the animal kingdom. read more

Point of view: Placing your customer centre stage

Point-of-view imagery plays with perspectives and positions the viewer in the heart of a story. See how advances in technology can help brands immerse customers in their storytelling. read more

Super sensory: Connecting visually with your audience

Pam Grossman, Director of Visual Trends at Getty Images, explores the trend of super sensory visuals and how imagery that is more immersive drives an emotional connection with your audience. read more

Still Life: Make your brand stand out with visual simplicity

We explore the rise of neo-conceptual still life in photography, and how its visual simplicity appeals to audiences in our age of information density. read more

The glitch aesthetic: Bringing authenticity to your visual brand

Glitches in a photo turn image data such as pixels into something tangible, as opposed to delivering a perfect and infinitely reproducible image – it puts the viewer in the moment and asks them to interact and make sense of what they are looking at. Discover how the glitch aesthetic highlights the beauty in imperfections and brings authenticity to your visuals. read more

Archive

Webinar: Elevate your content marketing with video

Research has shown that video can increase engagement with content in multiple ways. Watch our webinar with Senior Art Director Alwyn Gosford to discover how to incorporate video into your content marketing strategy read more

User Generated Video Content – how brands can tap in to the YouTube generation

User Generated Content (UGC) is everywhere, with millions of videos being created and shared by your users every day. Find out why it’s become a powerful tool for brand marketing and how you can take advantage to connect with your audience across a new medium. read more

Visual storytelling – the path to brand engagement

Editor in Chief of mb! by Mercedes-Benz magazine, Hadassa Haack, tells us why traditional marketing is dying and why content is the future. Discover why compelling brand stories with the right visual content are the path to engagement with your customers. read more

Interview: Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness

We talk with Kathy Delaney, Jury President of the new Lions Health festival in Cannes, about the importance of visual storytelling in healthcare communications and how elevating women in creative leadership roles can drive change in the way females are portrayed in advertising. read more

Webinar: Visual trends to drive your content marketing

Join Getty Images Senior Art Director, Guy Merrill, as he outlines why visual consistency is important to your content marketing, and discover the latest creative trends that will make your brand stand out in the content marketing crowd. read more

Five key campaigns using visual storytelling archetypes to engage audiences

Brands are the ultimate storytellers. Discover how the most successful brands use universal archetypes to sell their product and engage their audience, and which archetype your brand connects with. read more

5 tips for using images with impact for mobile advertising

Find out how your customers are viewing visual content on mobile and how you can adapt the images in your advertising campaigns for maximum impact on the small screen. read more

How using timeless visuals can boost your content marketing

Great visuals are critical to content marketing success - the challenge is to choose imagery that will keep your content looking fresh. Here are some tips to help you extend the life of your content marketing by selecting the right visuals. read more

12 tips to win with images

Messages can get weighed down or hidden in text. Discover 12 tips for improving your marketing with better visual content. read more

Interview: Ami Ronnberg - curator of ARAS and editor-in-chief of Taschen’s Book of Symbols

Getty Images Director of Visual Trends, Pam Grossman, speaks to Ami Ronnberg, editor-in-chief of Taschen's Book of Symbols, about the concept of archetypes as symbols, and how these are playing out in modern visual storytelling and advertising. read more

How to select music for your brand video

A video is not just about the visuals: the music that soundtracks it can be a decisive factor in making your video a success. Getty Images Music team outline 6 key factors to take into account when choosing music for your brand video. read more

Visual Storytelling: Meet the archetypes

Since the dawn of time people have craved stories. Stories teach us, entertain us, comfort us and connect us. Discover how the power of visual storytelling can enable brands to increase engagement and better connect with their customers. read more

Top 5 Small Business Mistakes - watch our Google+ Hangout

If you have big plans for your small business that aren’t quite coming together, we want to help. Find out from iStock and Brand Twist whether you’re making one or more of the 5 big branding mistakes that could be holding you back — or even putting you in legal hot water. read more

Content marketing comes of age

From the earliest content marketing campaigns, brands have used authentic, relevant content to educate and inspire audiences. As more marketing dollars are invested into content, brands are discovering the power and impact of visual content marketing. read more

The power of visual storytelling

Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers. read more

How images can transform your brand

Great images can capture your customers’ attention and emotions in a wide variety of ways. See how you can harness the power of imagery to energise your brand. read more

Is your brand ready for its ‘selfie’?

Social and Content Marketing expert, Bob Geller, tells us why visual content is important to your brand, his top tips for using the right images in the right channels, and why images trump words every time. read more

Senior Style

Photographer Nick Dolding’s photoshoot throws out seniors stereotypes with a series of portraits demonstrating the vibrancy and uniqueness of the older generation. read more

Female Rising: Five Key Campaigns

The shift towards increasingly positive portrayals of women in the media sets entirely new standards for the kind of images used in campaigns. We explore this visual trend further, and highlight five key campaigns leading the way with diverse and authentic representations of women. read more

Interview: Jessica Bennett – Contributing Editor, Leanin.org

We meet with one of the Lean In collection’s co-curators, and Contributing Editor at Leanin.org, Jessica Bennett – about the goals of Lean In, and why influencing the visual landscape will help change the conversation around women. read more

How to select the right visual content to use in your brand video

Video is a direct and powerful way to create impact for your audience. Choosing the right visual content to incorporate in your video is key to a successful production. read more

Webinar: The yin and yang of powerful brand stories

Join Rebecca Swift, Head of Creative Planning at iStock, and Julie Cottineau, Founder and CEO of BrandTwist, in this webinar where they provide tips and trends on how brands can build brand recognition by keeping their visual and verbal identities aligned. read more

How online video can drive conversions

With 1.3bn people watching an average of 180 videos each month, videos are a great way to showcase your brand and engage your audience read more

Female Rising

Images of females are changing on all fronts: politically, socio-economically, and culturally. We’re tracking contemporary depictions of women and girls, and witnessing a global sea change. read more

Seeing is believing: Why using visual content in your marketing makes sense

Brands that use visual content have found that it encourages greater engagement with their customers. Find out why images and video matter in content marketing. read more

Intimate and up close: Personifying brands through point-of-view storytelling.

Interactive design expert, Cavan Huang describes how to differentiate your brand by telling stories from a human point of view. read more

Brands as publishers: inside the content marketing trend

Content marketing expert, Catherine Toole outlines how your brand can meet the challenge of content marketing with an effective strategy that will engage your customers read more

Getty Images interactive video installation: bringing words to life.

Discover how technology, metadata and thousands of hours of footage were combined to create a unique, interactive journey through the Getty Images video collection at this year's Cannes Lions Festival of Creativity. read more

Wish you were here: the charisma of ‘everyday’

From playing dress-up to reconstructing family history photography is the pre-eminent medium for sharing, storytelling and self-expression. And advertisers are tapping into this creative addiction read more

The Coming Out of Brands

Brands are seeking to reflect every part of their audience in their marketing activities. Find out how communication to gay consumers is expanding out of targeted media as companies come out in support of equal rights. read more

The Female Gaze

Visual Trends Director, Pam Grossman, reflects on the slow shift towards more positive representations of women, and how brands are taking notice of the new visual dialogue around females. read more

The New Old

The baby boomers once more break ‘the mould of the modern life course’ and with it the widespread belief that life can be enjoyed only by the young. read more

Interview: Jarek Carethers – Group Creative Director, UniWorldGroup

UniWorldGroup is a North American multicultural agency drawing from 43 years of experience in marketing to ethnic communities. Group Creative Director Jarek Carethers tells us why, when communicating to different cultures, there is a fine line between ‘insights’ and ‘stereotypes’. read more

Body Image 2.0

As technology is changing the evolution of the human body the way we define ‘beauty’ is evolving. Emerging new role models promote a greater diversity in society, creating a theme within the visual trend of diversity. read more

Visualizing Diversity

The representation of gender, age, ethnicities, bodies and lifestyles is a visual trend which can help you connect with your audiences. In this issue of Curve, we identify and examine an ongoing positive movement towards more inclusive communication. read more

Riposte: A Fresh Perspective On Women

We discover Riposte Magazine and meet it’s Editor-in-Chief, Danielle Pender, to find out how this new publication plans to stand out by representing women in a real and authentic way. read more

Making cities more livable and loveable

With cities already home to more than half the world’s population, soon to be 70%, creating more liveable and loveable urban spaces is a pressing issue. The grassroots initiative #BetterCities set out to engage people in reclaiming urban spaces and in re-imagining what life in the city looks like read more

In awe of nature

The overwhelming feeling of admiration we still feel when we experience the scale and beauty of nature read more

Interview: Ed Gillespie - Futerra

Ed Gillespie from specialist sustainability communications agency, Futerra tells us why the visual language around sustainability is becoming more aspirational read more

Interview: Graham Hill – LifeEdited

LifeEdited Founder and entrepreneur Graham Hill gives us his perspective on how sustainability and business can go together in the sharing economy read more

Capturing our connection with nature

Discover the result when we invited our Flickr contributors to enter a competition to create imagery reflecting the relationship with the planet and our environment read more

Art and Sustainability

As people’s understanding of sustainability evolves, we look at how Land Artists and a newer crop of nature-based creatives have elevated concepts of sustainability through their art read more

Sustainability Visual Trends Webinar

Register now to get updated on the latest visual trends in Sustainability communications and see brands who are leading the way in using these trends read more

Visualising Sustainability

The evolution of sustainability and how innovative visual language around the interconnection between people, planet and profit can help brands inspire their customers read more

Toby Smith: The Renewables Project

With the Renewables Project, Photographer Toby Smith provides a unique photographic vision of the hydroelectric landscapes of Scotland mid-winter read more

The Simple Life

The link between sustainability and a healthy lifestyle is a driver for brands to emphasise a link between their products and general wellbeing read more